Why Top Clothing Brands Are Cultural Icons
People form an opinion of someone within the first five seconds of meeting them, so it’s no surprise that the clothes we wear and the brands we adopt are an outward representation say so much about us. In a culture where image has become an obsession it’s no wonder top clothing brands have become such cultural icons.
Hip Hop Hooray – Hip Hop culture has been one of the biggest influences on fashion and streetwear over the last 20 years with some of it’s most iconic figures almost becoming spokespeople for the brands, or going one step further and creating their own fashion labels. Brands like adidas Originals and Nike that celebrate the old skool styles worn by Hip Hop’s pioneering artists of the early 80’s, have an iconic image that makes them key brands to be seen in, while Sean John and Rocawear have become global brands thanks to their product placement in music videos and gritty TV dramas like the Wire and the Shield.
Rock n Roll Star – Fashion and Rock n Roll have been linked for as long as they’ve existed and the brands that gave the stars their image are almost as important as the music they produced. Brands like and Converse, who’s Chuck Taylors were seen on some of the movement’s most iconic figures from the Ramones to Kurt Cobain, to Kangol who were re-born under Oasis have become superstars in their own right with people willing to pay any price to buy into their hero’s image.
Sports Heritage – Another reason why brands have become cultural icons is their link to sports both past and present. Brands like Fred Perry and Lacoste play on their history and retro appeal giving its customers and instant cool and simplistic style, an image that struck a chord with some of history’s key youth movements.
Celebrity Spotter – With the lines between, reality and fame, talent and exposure becoming ever more blurred, a brand can become iconic almost over night. Just by being seen on the right person or having the right celebrity papped leaving their shop can cause a stampede of thousands of wannbe celebrities all clambering for the latest must have brand.
In a society that places such importance on image and appearance it’s no wonder some of the world’s biggest brands have become cultural icons that define a generation.
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